The neon sign remains a privileged communication medium for businesses seeking visibility with the public. It enables the image of an activity to be disseminated over the long term to boost the commercial performance of a brand. A neon sign can also be used to promote products available on the shelves. The use of these communication supports is conceivable in a wider sector of activities.
Using a neon sign to enhance a store front
The use of a neon sign remains a possible option to enhance the visibility of a brand to the target audience. Retailers use them in particular to highlight their various activities. Indeed, it must be admitted that a neon store sign attracts people’s attention, which will then encourage them to buy or visit your store. An illuminated advertising sign allows customers to easily identify your store. In addition, this type of communication support has the advantage of being affordable, allowing you to take care of your budget when you buy.
To get a neon sign, you just need to collaborate with a company specialized in the installation of illuminated signs. These professionals provide many customized solutions that will make you more competitive with your competitors. In addition, they offer a wide range of products that can be well suited to the concept put forward. It is therefore relatively easy to find a custom neon sign in Paris. This equipment offers many practical advantages to which shopkeepers are very sensitive. And their LED technology makes it possible to save energy while promoting long-term use.
Typology of illuminated signs
In fact, there are different types of illuminated signs on the market to help merchants improve the visibility of their shops. These devices are designed to enhance the front of a shop with lights. The current trend is to focus on the promotion of economical and sustainable lighting. Neon signs equipped with a backlighting system are therefore very popular with users. Users can choose between two main types: glass neon signs and flexible neon signs. The first type of illuminated sign is equipped with a fluorescent tube lighting system. From underneath, these devices illuminate a box with a rhinestone face. Glass neon signs are available in a variety of colours, making them suitable for a wide range of uses. Flexible neon signs emphasize innovation to provide greater performance. They are equipped with the latest lighting technology for long-term use.
Usage destinations and advantages of a neon sign
Neon signs are used by retailers to convey simple information to customers and prospects. They are both striking and modern communication media. A priori, few people manage to remain insensitive to the innovative nature of these devices. They can therefore be used for different types of uses to reinforce the visibility of a brand. A neon sign and a neon letter are used on a wide range of media: totems, illuminated banners, window lighting and illuminated advertising panels. The idea is to opt for a solution that corresponds perfectly to the activity to be presented.
The possibility of using a neon sign in different ways comes from the diversity of existing models. It is therefore easy to find equipment dedicated to specific uses requiring powerful lighting. The neon signs benefit from a very wide range of colours, guaranteeing an illumination that combines power and homogeneity. They also bring an art deco touch that can significantly improve the presentation of a store. Moreover, the design of a neon sign’s display remains modular through the use of tubes of different diameters. Finally, a neon letter and a neon sign can be used, among other things, to enhance an advertising display.